CASE STUDIES

Three different kinds of proof: platform data, a reusable marketing system and an audience consolidation result. Different problems, different evidence, same requirement — show the work.

01 / PLATFORM DATA

Michael Mendez, P.A. — Integrated Digital Marketing

Joined in August 2023 during the firm's pre-launch / early-stage period and helped build its digital marketing and communication ecosystem from the ground up, working across strategy, content, Social Media, community, Paid Media, video, reporting, measurement and iteration.

136K+ impressions · 8.6K+ clicks · 6.36% CTR · $0.17 CPC

Meta platform data — September 2026

02 / SYSTEM

Michael Mendez, P.A. — AI & Marketing Systems

Reusable AI-assisted marketing systems for structured production, approval, QA and iteration.

Marketing Need → Methodology → Structured Input → AI Workflow → Approval Gates → QA → Production Output → Iteration

03 / RESULT

AMOLCA — Audience Consolidation

+10,000 FOLLOWERS OVERNIGHT

Strategic consolidation of an existing unofficial / fan community with the official Facebook presence in Peru.

Sometimes growth doesn't require another campaign. It requires noticing that the audience already exists somewhere else.

PROJECTS

Selected projects across paid media, healthcare, legal, publishing, CRM, technology and political communications. Different scopes, different markets, always hands-on.

01 / PAID MEDIA & MEASUREMENT

MDR

Managed a paid media ecosystem exceeding $20K/month across Google Ads, Local Services Ads, Meta, Yelp and Angi, supported by GA4 and Google Tag Manager.

02 / CRM & MARKETING OPERATIONS

AMOLCA / HUBSPOT

CRM and marketing operations work for the medical publishing sector, connecting digital marketing activity with a more structured customer and communications ecosystem.

03 / CRM & DIGITAL ECOSYSTEM