Core & Execution
CORE
Digital Marketing Strategy
Content Strategy
Creative Strategy
Social Media
- Strategy across the digital marketing ecosystem, connecting business objectives with content, creative, channels, audiences, execution and measurement.
EXECUTION DEPTH
Paid Media
Graphic Design
Marketing Operations
- Hands-on execution across Meta Ads, Google Ads, Google LSA, LinkedIn Ads and TikTok Ads, together with creative production and the operational work required to move campaigns from planning to launch, measurement and iteration.
SUPPORTING
Analytics & Measurement
CRM & Automation
Video Web
- Supporting capabilities across GA4, Google Tag Manager, CRM and automation workflows, video production and web implementation — enough to connect the pieces instead of treating every marketing function as a separate island.
AI & MARKETING SYSTEMS
Using AI as part of structured marketing workflows for research, content production, analysis, documentation, planning and recurring production tasks.
01
02
Marketing Need → Methodology → Structured Input → AI Workflow → Approval Gates → QA → Production Output → Iteration
Prompt Engineering and Context Engineering for marketing work, including prompt architecture, structured inputs, constraints, approval gates, QA and iteration.
03
04
Structured production systems that turn recurring marketing processes into reusable workflows with defined inputs, rules, stages, approvals, outputs and QA.
INTAKE & ASSET VALIDATION → CONTENT EXTRACTION
05
06
ARCHITECTURE & COMPOSITION DIRECTION → GRAPHIC EXPLORATION
FINAL COMPOSITION PREVIEW → FINAL QA & APPROVAL
The objective isn't to replace marketing judgment with a chatbot. It's to give the chatbot considerably better instructions.
AI assists the process. Marketing judgment remains human.