I'm a Digital Marketing Specialist / Generalist working across strategy, Paid Media, content, Social Media, creative, analytics and increasingly AI-assisted marketing systems.

My strongest tactical channel is Paid Media — particularly Meta Ads — but most of my career has involved working across the broader digital marketing ecosystem rather than staying politely inside one box.

I work from strategy through execution, measurement and iteration: developing campaigns, creating content, working on creative, launching media, analyzing what happened and deciding what needs to happen next.