01 — WHO IS THIS GUY?
I'm a Digital Marketing Specialist / Generalist.
I work across strategy, Paid Media, content, Social Media, creative, analytics and the increasingly unavoidable intersection between marketing and AI.
My strongest channel is Paid Media — particularly Meta Ads — but I've spent most of my career working across the whole digital marketing mess rather than staying politely inside one box.
I can develop the strategy, build the campaign, create the content, work on the visuals, launch the ads, look at the data, question what the dashboard is telling me and figure out what needs to happen next.
I also work with Prompt Engineering and AI-assisted marketing systems — not to generate another 47 posts about ‘5 ways to supercharge your brand 🚀’, but to make research, production, analysis and recurring marketing work more structured and useful.
After 10+ years in Digital Marketing — and considerably longer in creative work — my methodology has become fairly simple:
Test. Measure. Question the dashboard. Figure out what the hell happened. Test again.
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02 — WHAT CAN HE ACTUALLY DO?
CORE
EXECUTION DEPTH
CREATIVE EXECUTION
CONTENT & CREATIVE
Analytics & Reporting
STRATEGY
GROWTH & ACQUISITION
MEASUREMENT & SYSTEMS
Digital Marketing Strategy
Content Strategy
Creative Strategy
Social Media Strategy
Campaign Planning
Paid Media
Google Ads
Meta Ads
Lead Generation
Landing Pages & Funnels
Performance Optimization
Creative Production
Graphic Design
Video Production
Social Content
Web Content
Creative Direction
Analytics & Reporting
GA4 & GTM
CRM & Automation
AI-Assisted Workflows
Prompt Engineering
QA & Process Design
03 — CAN HE PROVE IT?
That's probably the important part. Skills are easy to list. Tools are even easier. So instead, here's what happened when those things had to work together on actual projects.
01 / PLATFORM DATA
MICHAEL MENDEZ, P.A.
INTEGRATED DIGITAL MARKETING
Building a digital marketing and communication ecosystem from the ground up.
136K+ IMPRESSIONS
8.6K+ CLICKS
6.36% CTR
$0.17 CPC
(META PLATFORM DATA, SEPTEMBER 2026)
02 / SYSTEM
MICHAEL MENDEZ, P.A.
AI & MARKETING SYSTEMS
Reusable AI-assisted marketing systems for structured production, approval, QA and iteration.
Marketing Need → Methodology → Structured Input → AI Workflow → Approval Gates → QA → Production Output → Iteration
03 / RESULT
AMOLCA EDITORIAL
AUDIENCE CONSOLIDATION
+10,000 FOLLOWERS OVERNIGHT
Sometimes growth doesn't require another campaign.
It requires noticing that the audience already exists somewhere else.
MORE PROOF?
04 — WHERE HAS HE DONE IT?
10+
25+
YEARS OF G. DESIGN
~90%
B2C
MARKETS
UNITED STATES
ARGENTINA
ITALY
PERU
YEARS OF DIGITAL MARKETING
8+
~10%
YEARS OF VIDEO E.
B2B
INDUSTRIES / SECTORS
Legal / Immigration · Healthcare · Aesthetics · Publishing · Retail · Home Services · E-commerce · Political · Tech
Test. Measure. Question the dashboard. Figure out what the hell happened.Test again.